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May 10

Methods to Create Your 1st Landing Page Sales Web Site

Most one-page web sites (also called one-page sales letter sites or mini web sites) have only 1 purpose — to sell a product. My alteration to the one-page web site approach has been a hesitant one, ?nternet site hate reading all the sales copy. However , the facts do lie — one-page internet sites written just like a lengthy sales letter are one of the most effective ways to trade you merchandise online. Many people don’t essentially read nearly anything online. Rather, they have a look at a page, searching for info that is bold, in a larger typeface size, within a different color, or in a bulleted format. Subsequently, Internet marketers have discovered that the most important information about your item needs to catch the reader’s eyes because they scan the page.

Which you need to start:

1 . A niched product for a great easily well-known target market. One-page web sites work best if you have an item for a very specific niche market, such as an eBook on how to teach a parrot to talk, an e-course on how to start off your own bead jewelry making business, or maybe a set of CDs on how to instruct yourself to enjoy the keyboard. You need to be in a position to identify and describe your target market, right from determining the actual target market demands and what they’ll have the funds for (as very well as just how much they will pay) to what stories they browse, what groups/associations do they will belong to, and where that they hang out equally on- and offline. Ensure you know something about your target audience before going forward to the next stage.

2 . A domain name. The domain for your one-page site should certainly mirror or closely look like your item name, or possibly a prominent feature of your product. So , for example , if you are a hypnotist and you have a podcast that you’re most likely selling on how to use self-hypnosis to lose weight, after that you’d really want to try and get yourself a domain name just like. Try and find the. com release of your website name if possible, but once that’s not readily available, seek out the hyphenated release of the. com domain name.

Assuming you have an existing web-site, your domain can be sent and obscured to an inside page of your website in order that it appears like a unique website without having to pay for additional hosting. is in which I buy all of my domains, and so they offer area forwarding and masking as an element of their site registration company.

If you don’t actually have a web site, you need to determine what your online business needs will probably be in the next several months to determine what sort of hosting and website products and services you might need.

3. A give-away. You have two goals for your one-page web-site: get the get in touch with info from your visitors and convert them into compensating customers. The ultimate way to obtain get in touch with info via a visitor is always to create a related information item (ebook, electronic digital tips report, special record, podcast or perhaps other audio tracks file, ecourse, video, etc . ) when the content is really compelling the fact that the visitor gladly parts with his/her identity and primary current email address to obtain the free giveaway. You can even create a special offer, say a trial period for the purpose of $1, and provide access only to those who will give you their get in touch with info. By giving you their particular contact information, they may have become a warm lead and you may start to develop a relationship with them.

5. Your merchandise. There are numerous products you may create to sell online. Those that are easiest to create and require small investment (other than your time and efforts to create them) and are readily available by an electronic download include an electronic book or extraordinary report, a podcast (audio recording of the interview or perhaps telelcass), or perhaps an ecourse. Of these, should you have almost everything you must create an ebook. I like to recommend that you structure in e book in a word handling program, like Microsoft Term. You’ll afterward want to format that into a locked PDF file so that is actually more difficult to illegally backup. I also encourage you to use a PDF program lets you create clickable links in your document so that your buyers can certainly click on sites from your electronic book. I prefer the Adobe Acrobat program to develop PDF papers, as Porcelain PDF possesses both of these features, but there are various of cheap or no cost programs obtainable that will permit you to convert simple word producing files to PDF file format.

To make the product more pleasing, you need to have a protective cover created. This cover can certainly serve as the cover of your virtual item, and you can make use of it as a great icon in emails and in your e-commerce software as a aesthetic representation of the product. There are a variety of image artists just who create ebook and other product covers, and several bits of software you can purchase to create the own. We’ve never been too satisfied with the results from software, and so i hire Heather Colman of, who does a wonderful job.

5. A merchant service. In order to obtain payments, you must be able to consider credit card payments online. Your merchant account enterprise needs to give you a “virtual terminal”, which enables you to enter and process financial transactions online and interfaces with your shopping cart program. The most commonly used online terminal is the fact provided by. If you want to purchase a merchant service, you can begin by using third-party processors like PayPal or ClickBank, but they deliver less versatility than a complete merchant service plan.

6. Shopping cart application. Ultimately, the shopping cart software might be a workhorse available for you and enable you to automate various functions of the online business. The cart that we highly recommend is,, which offers a lot of flexibility in how you list and package products, offers buyers a 24-hour download URL for downloading the electronic product, has integrated autoresponders so that you can automatically follow up with your clients, and an email broadcast function so that you can submit special sees to the consumers or potential clients on your list.

7. A squeeze page. A squeeze page offers the visitor access to some piece of information in return for the customer parting along with his name and primary email address. The knowledge has been “squeezed” out of the visitor, hence the name for the page. On this page you’ll want to have an attractive graphic, powerful headline, a list of rewards that the visitor will receive in case the visitor provides you with his get in touch with info right away, and a form for the visitor to fill in to receive the data.

8. The sales letter page. This is the major sales page of your one-page site, containing a long sales letter with benefits of your product and testimonials of others who’ve used the product, In which formula just for writing an effective one-page sales letter site, and I use a course called Immediate Sales Letter Generator, that helps me personally by requesting me a series of questions which will enable myself to create the copy with regards to the webpage. The strategy for a one-page sales letter website is generally an attention-getting acte, a strong opening statement, body system of the letter that sets out the features and benefits of what you’re giving, the actual give itself, and then asking for someone buy. Most web pages are built very in the same way. If you look at many of the web sites on the major Web entrepreneurs, you’ll find this kind of style employed again and again.

on the lookout for. Follow-up automobile responders. To be able to continue to touch base and “touch” your prospective customers is key in developing a marriage with these people so that they progress from a prospective buyer to a getting customer. I usually create a group of 6-10 roughly autoresponders that happen to be sent out within the 3 weeks pursuing the purchase to evaluate in with the purchaser, in order to interest the purchaser in another item. The shopping cart program I use features autoresponders constructed in. Other dependable autoresponder solutions include and.

10.. Visitors the site. Your own site is merely one web page, it will be nearly ignored in the organic search engine ranking procedure. There’s not really enough content to warrant an excellent ranking on any key phrase you might select. The easiest way to travel traffic to a one-page web page is to acquire keywords, or perhaps pay-per-click advertising and marketing. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known pay-per-click advertisers. Yahoo is probably the easiest with which to begin.

Completing a one page web-site won’t happen overnight. Nevertheless , with a tiny bit of research, superb copywriting, and a marketing approach in place, a one-page internet site can easily be a profit center for your organization.